B2B CUSTOMER PERSONA: HOW TO CREATE ONE THAT WORKS

In the business-to-business world, understanding who you're targeting helps you close more deals. To succeed in B2B, you must know not just who the buyer is, but also what drives their business decisions.The Basics of B2B Buyer ProfilesA B2B customer persona is a strategic representation of your ideal business client based on real data and market

From accounting and IT to marketing and HR, business services help boost performance across all sectors. If you’re looking to launch, outsource, or expand, knowing what services are available is a great place to start.What Are Business Services?Business services refer to professional solutions offered by individuals or firms to help other compan